::CONFIDENTIAL TO AUSTIN - MAYBE IT'S THE SHAPE OF THE CUP! ::
I love Illy's coffee mugs; their design is sublime. They're white, rounded along the bottom, identified with a squarish red Illy logo, and the handle is a little doughnut perched at the cup's side.
The only way Illy could improve them is to put drawings of caffeine-responsive anatomical systems on them
(via We Make Money Not Art